The Crown Royal Bag Is A Packaging Icon

Published

Plenty of great things come from the commonwealth of Canada: rock band Rush, the TV comedy Trailer Park Boys, and Killing Eve’s Sandra Oh all have origins in the Great White North. And while we’d go to bat for the likes of Montreal-style bagels, ketchup chips, and poutine, there might be no better export looming large in the eyes of Americans than Crown Royal.

Originally conceived as a gift befit for a king, Crown Royal’s blended whiskey would go beyond its Canadian home, gaining international popularity. Crown Royal’s unique packaging would help propel them to a cultural icon, thanks partly to the soft and velvety purple drawstring bag that holds and protects the bottle.

Editorial photograph