“The quest for design excellence is tireless and never-ending; it also is one of the most rewarding endeavors that a designer can undertake. Delivering design excellence, also known as world-class design or iconic design, can present a conundrum: How do you unlock creativity and deliver your best work under the strictures of tight deadlines and budgets? Unfortunately, there is no magic formula that you can apply to every design problem you face because each assignment is unique. However, the following tips may help you solve the riddle of delivering iconic design.

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