The limited-edition Johnnie Walker Black Label x Squid Game packaging, designed by The Cabinet, merges the recognizable green tracksuit from the show with the brand’s signature sophistication, creating a blend of fandom and luxury. Each bottle features a player number from 001 to 456, allowing fans to “pick their player” while retaining Johnnie Walker’s sleek and timeless feel, enhanced by the playful inclusion of a reimagined striding man in the Squid Game style.