The entire conversation around the Cracker Barrel redesign is exhausting.
And, hey, they went back to the old logo anyway. Design’s job is done, right?
Well, maybe not. Because while the brand scrapped its $700 million refresh (or at least the logo), Cracker Barrel’s perception as a dusty brand needing to claw its way back to relevance (beyond being a point of outrage for folks) remains.
