By: Fred Hart

Expo West, the Superbowl of the natural and organic food industry, just concluded a dizzying 4-day trade show in Anaheim that saw 85,000 people attend with 3,000+ companies exhibiting – that’s a sh*t ton of branding and packaging. With so much going on in the food space, it’s harder than ever to stand out in a meaningful way. The behemoths of the industry all turned out with amazing booths and presences, from Kind to Chobani to Kashi.