“Tanduay Distillers, founded in the Philippines in 1854, is the world’s oldest distiller of Rum. Globally the brand is the #1 selling Asian rum, and second largest selling rum brand in the world.

For Tanduay’s first introduction to the North American market The Shear Partnership developed a new brand identity that combines icons of its traditional design heritage with a new collection of visual cues that suggest its Asian origin.”