When I intially came across this packaging, the first thing that caught my eye was its bold colors and the fun typeface used for each flavor. It also showcased the idea of Taffy in the most unique way. Explained below from designer Peder Singleton, the client was looking for a taffy package design based around color. Aside from the color, the unique dieline really gives this package the overall taffy feel. Doesn’t it make you want to collect all the flavors and try them all? Yum!