The packaging for Sugarplum! is designed by M — N Associates. The logotype, typeset in thick, wide sans-serif caps punctuated with an exclamation point, stretches across the cylindrical gloss tubes like a headline. Pairing that boldness with softer pastel gradients, transparent acrylic, and holographic foiling creates a push-pull dynamic. It’s girlish and loud, sweet and knowing.
Duy Nguyen, Co-Founder and Executive Creative Director of M — N Associates shares more about the design process below.
