Student Week: Preserving Nature’s Sweetness

Published

Sabrina Sanalles’ packaging design for Kol Chocolates embodies a captivating tale of sustainability and flavor innovation. The “bean to bar” philosophy, sourcing cocoa from the Cabruca Baiana region, is depicted through the packaging’s eloquent blend of tradition and modernity. With the brand’s signature playfully incorporating a cocoa seed-filled “O,” and Motiva Sans font, adding an elegant touch, the packaging becomes a canvas that tells the story of cocoa’s journey from native trees in the Atlantic forest. Blending aesthetics and ethics, Sanalles’ design choice to use FSC-certified cardboard and ecologically friendly inks highlights the brand’s commitment to shrinking its environmental footprint. As the packaging unfolds, it incorporates a narrative presenting the cocoa’s flavors through the lens of mystical plants and magical beings.

Editorial photograph

Kol Chocolates is a brand dedicated to zero sugar chocolates, emphasizing small producers and environmental conservation. They follow a “bean to bar” approach, sourcing cocoa from Cabruca Baiana region where cocoa is grown under native trees, preserving the Atlantic forest’s biodiversity. The project aimed to create an appealing brand identity and packaging reflecting Kol’s values and enhancing audience connection. The brand harmoniously blends tradition and modernity, embodying cocoa’s essence and maturity. The brand signature, with or without a cocoa seed-filled “O,” adds personality. Motiva Sans is the versatile official font. Packaging tells the cocoa’s origin story, adorned with illustrations of native animals from the Brazilian Atlantic Forest. Sustainability shines through choices: FSC-certified cardboard and ecologically friendly inks based on vegetable oil, minimizing environmental impact. This edition celebrates Easter, showcasing the forest’s enchantment and biodiversity. The cocoa’s cultivation journey introduces unique flavors through mystical plants and magical beings. Love and respect to those who cultivate and produce.