You might think that flightless foul isn’t the ideal mascot for a juice line aimed at kids, but designer Arman Harutyunyan will tell you otherwise.
The juice concept finds inspiration in the New Zealand native kiwi bird, breaking the bird down into its basic shapes so that children might be a little more inclined to load up on vitamins. Better still, the design ditches plastic and utilizes a glass bottle for a more premium, sustainable brand.
“Kiwi is a student project where my task was to create a unique and attractive brand identity.
