Student Spotlight: CULT Moon Cake Packaging

“The paradigm of moon cakes is often associated with the older generation, it’s tradition to consume mooncakes during the mid autumn festival(中秋节). However, this tradition is not practiced by the younger generation .Mainly due to it’s packaging emphasis on traditional Asian art. The goal of “CULT” is to target moon cakes for the younger market, by infusing traditional asian floral motifs with modernistic design elements.”