“A fictional schoolproject redesigning Aalborg Jubilæums Akvavit. This product is a celebration of the 100 year anniversary for Aalborg Taffel Akvavit, 1846. Our intension with the redesign was to reach a younger targetgroup, while still having the elderly consumers in mind.

We have made a new label for the new bottle, but kept the current traditional logotype. One of the recognizabilities of this liquor is its taste of oak, which we chose to highlight.