As if we weren’t already overwhelmed by Barbie’s marketing team splashing the Barbie pink hue in every nook and cranny of the universe, Stuart Semple has unveiled his latest shade to combat the hue’s dayglow monopoly. The British artist released PINKIE, a pink paint shade that encapsulates the essence of Barbie’s enchanting allure.

As a mesmerizing retort to Mattel’s grip on Barbie’s trademarked color, Semple masterfully combines premium acrylic resins, vibrant fluorescent pigments, and radiant optical brighteners, creating a Barbie-inspired hue that’s reminiscent of the beloved shade—but legally on the up and up.