Gold and black are colours quintessentially associated with premium and superior quality. However, these are not often used in the craft beer market – a category usually associated with bright and colourful designs.

McCashin’s Brewery, makers of Stoke Beer, really wanted to stand out in the marketplace and communicate their brand vision: being the leader in the ‘premium craft brewing’. To achieve this, they looked to Plato Creative to reinvigorate the brand, with fresh packaging across the range.