BrandOpus redesigned the branding and packaging for Square Pie, a favorited British brand that incorporates natural ingredients within their pies. The new look is friendly and approachable, while also offering the consumer some transparency to view the product inside the package.

“Born in London’s East End our new identity for Square Pie celebrates the diversity and vibrancy of an urban Britain which revolves around a proper market square.

Founded in Spitalfields Market in 2001 before being acquired by Beat Foods in 2018, Square Pie pride themselves on using only the finest natural ingredients and working with bakers who care about quality. Square Pie never cut corners and are passionate about their food and their market stall heritage.”