Sprite Gets a Head-Turning Glow-Up Just in Time for Summer
By
Published
Filed under
What’s the beverage equivalent of hot girl summer? We’re pretty sure it’s Sprite’s recent refresh—a simple yet bold new look that’s certainly caught our attention.
“We were coming off of a brand rested from a global point-of-view to have one global marketing campaign versus more regional ones,” said Frederic Kahn, senior design director for global design at The Coca-Cola Company. “Moving forward, we wanted to put forth one brand idea and a similar reason for being behind it. That was an important part of it because we had some inconsistency across the market.”
