Ghia is a non-alcoholic drink brand inspired by Mediterranean aperitivo culture by founder Melanie Masarin (previously of Dig Inn and Glossier). The brand is working towards transforming how consumers think about drinking and socializing and is part of an ever-growing sober-curious movement of consumers.

Ghia’s Aperitif hero product is a transparent formula and health-forward with ingredients like Gentian Root, Lemon Balm, Fig, Elderflower, and no added sugar.