Every cannabis company wants the shine of a respectable brand, and it’s no shock that plenty of them want to look more like a high-end fashion house or an established entity.

That’s why Space Coyote is so refreshing. Instead of trying to look like the next Starbucks or MarcJacobs, they lean into their stoner ethos. Plus, who doesn’t like a good Simpsons‘ reference? Designed in-house, the visual identity and packaging explores the more psychedelic side of cannabis branding and manages to keep it grounded and fun.

Scott Sundvor and Libby Cooper (Scott + Libby), are co-founders of Space Coyote. The idea for Space Coyote was conceptualized on one galactic night in Joshua Tree with a meteor shower overhead. The couple sought to merge together two previously segregated cannabis market segments — flower and extracts. Before Space Coyote, there was very little overlap between preroll consumers and concentrate consumers, and after years of rolling their own home-version of a Space Coyote, they wanted to bring them to market.