There are few items you use every day, but even fewer have the power to transform your mindset. While it might seem like a mundane, necessary product, hand soap is one of these items that, when purchased consciously, can create a small but meaningful sense of joy throughout your day.

South of France Body Careis a natural brand founded in 1999. Because the brand has logged a few decades now, it required an entire identity and packaging overhaul. So the natural soap maker turned to Beardwood&Co to create an updated strategy and visual identity that better connects with the brand community of “dreamy realists” in the search for daily, practical indulgences.