Hip-hop legends Snoop Dogg and Master P have unveiled a new CPG company called Broadus Foods.

The range, which uses Snoop’s real last name, launches with breakfast staples like pancake mix, maple syrup, grits, and oatmeal under the Mama Snoop brand and Snoop Loopz breakfast cereal. Broadus Foods aims to inspire diversity in the industry and give back to communities by supporting charities like Door of Hope, a non-profit addressing the unhoused crisis in Los Angeles.