Founded by celebrities Kristen Bell, Ryan Devlin, Todd Grinnell, and Ravi Patel back in 2013, snack bar line This Saves Lives started by making treats that are GMO-free, nut-free, as well as having zero out of eight of the top allergens. From the onset, for every purchase, the brand has donated life-saving food to a child in need, working with the US and international NGOs to fight child malnutrition.

The snack makers have recently announced an expansion of their bar line and the introduction of new rice krispie treats. In addition to the latest products, This Saves Lives has also stated that it will support families made food insecure due to the COVID-19 pandemic.