Don’t know if you heard, but protein is on the rise (again). 

Canadian brand SimplyProtein was founded in 2002, emerging during the heyday of low-carbohydrate diet trends like Atkins and Paleo. Today, SimplyProtein’s range of snacks, bars, and shakes is sold in major retailers in its home and native land of Canada and the US. The brand continued to grow even as interest in high-protein diets faded.