Packaging for Shellback’s new Caribbean premium rum in silver and spiced.

“The taste of the Caribbean pursues a modern progression with the debut of Shellback Rum, a new premium rum for today’s contemporaries. Named after a proud naval tradition conferring the title of “Shellback” to experienced sailors who have achieved the landmark triumph of crossing the equator, Shellback Rum celebrates achievement at its highest standards. Introducing a refined taste and sophisticated progression in rum, Shellback Rum unites authentic Caribbean tradition with a thoughtful regard for delivering a memorable, full-flavored, “Rum Found Worthy.”