As the date for The Dieline Package Design Cofertence in Boston nears, we want to acquaint our readers with our speakers and their contributions to the design industry. Each of our speakers pocesses a unique point of view, style, and plenty of opinions. Check weekly for profiles on all of our speakers and their sessions, as we lead into the 2012 conference. We hope you enjoy learning about them as much as we did!

“Wally Olins is “the world’s leading practitioner of branding and identity,” according to the Financial Times. Formerly chairman of Wolff Olins and currently chairman and co-founder of Saffron Brand Consultants, he has advised many of the world’s leading commercial companies, including 3i, Renault, Repsol, BT, Volkswagen, Tata and Lloyd’s of London; he has also worked with many countries, regions and cities, among them Portugal and Poland. He is the author of several successful books, including Corporate Identity, Wally Olins on B®and and The Brand Handbook.”

The Session: Design Matters Live: Debbie Millman Interviews the Godfather of Modern Branding, Mr. Wally Olins