The Session:Private Brand Package Design: The In-House Perspective

Private brands are big business for retailers of all kinds. Store brands are no longer considered generic or sub-par and companies are constantly looking for ways to add unique products to their house lines—and they want to use innovative design to market them. That’s where the in-house package designer comes in, someone who needs to be as comfortable with current design trends as they are with boardrooms and spreadsheets.

Check out some of the work Andy and Alex have produced while working for The Fresh Market and learn about what they do in their spare time below.