When it comes to the world of beauty and cosmetics, the possibilities are quite endless. Hello Ava has an entire quiz determining what beauty products are the most suitable for your skin’s needs. It also asks what type of brands you prefer, from the heavy hitters like Neutrogena, organic, homemade brands, and even Korean beauty companies. Voila, just like that, you have curated products designed specifically for you.

Guess what? They’re not the only company that will help find your Cinderella fit. BareMineral’s has MatchCo. Technology that aids you in finding the right shade of foundation, as does Lancome and Sephora.

So when Manila-based design agency Serious Studio introduced Serious Face, a future-forward cosmetics company that lets you create your own signature shade, of course, we believed it! It’s not that far off the beaten path in the industry.