I’m swooning over the type-forward label design for Seedible. This new line of sesame seed butters that blend modern & retro-sticker flourishes that work to create a brand identity that is undeniably cool. Utilizing a color pallate that is warm but subdued, the labels themselves use fonts to tell the brand’s story.

Branding, Packaging and Website were created by Samantha Szakolczay of Miss Sz, in collaboration with Emily Schildt, and Photography by Grabriel Cabrera

Seedible is a line of sesame seed butters blended with the highest-quality sesame and just a few simple ingredients. With an offering that challenged the nut and seed category, Seedible aim’s to transform simple, diverse ingredients into uniquely delicious, yet familiar, snack foods. In the case of sesame, and sesame based products like tahini (which goes widely unknown in its use), Seedible set out to create a more familiar product as a spreadable seed butter, while disrupting the nut and seed butter isle with something new.