The latest generation of tech startups are leveraging digital platforms to deliver physical products. We are all tired of hearing about the latest Uber for X – but no one can deny the large scale impact taking place industry by industry as new entrants disrupt established companies by leveraging digital infrastructures. At the same time, the way simple product companies are built today is completely different than it was a generation ago. Today, clothing companies are built through social media, only moving to brick-and-mortar late in the game when they are well-established.

But as the world gets turned on it’s head, a few things are refusing to become obsolete and, in fact are growing in importance. High tech companies and product first companies alike are starting to understand that while social-mobile-digital is changing everything- designing and properly deploying basic materials like paper has never been more important.

High tech goes low tech.