Schwartz is in the midst of a multi-million-pound redesign, where the containers have pops of color and the ingredients are high-quality. The boxes also underwent a redesign, equipped with clean food photography and typography that delivers transparency to the consumer, as well as an elevated look.

“Schwartz & Ducros owner McCormick has unveiled a European-wide redesign by global brand agency BrandOpus. The redesign injects a sense of dynamism and modernity across the entire European portfolio, showcasing the superiority and quality of the ingredients. The new visual identity is part of a multi-million pound 360 marketing campaign. As part of the campaign BrandOpus created a new key communications visual and redesigned over 1,500 pieces of packaging, set to launch across seven markets over the forthcoming months.”

“The world turns to McCormick for flavour expertise; their wide portfolio of trusted ingredients is sold globally under brands including Schwartz in the UK, Ducros in France, Spain & Belgium, Margao in Portugal and Silvo in the Netherlands. Looking to further drive brand preference and relevance in today’s modern, foodie world, McCormick embarked on a full strategic relaunch with long-term brand partners BrandOpus.”