Founded by Linette Antillon and Kyle Jefferson, Pueblo Vida Brewing Co. is all about sustainability, community, high-quality suds and embracing creativity as no two beer cans are ever quite the same.
This trend began a few years ago with their anniversary can Monswoon, designed by Ryan Trayte, founder of Saywells Design Co. Over the last two years, Trayte has singlehandedly helped Pueblo Vida release more than 50 individual designs for limited-edition craft beer runs, all of which are inspired by a love of history and the natural world.
Intrigued by the sheer amount creativity involved with producing that many designs over a short period of time, we spoke to Trayte to learn more about his design process and what it took to tell Pueblo Vida’s brand story authentically.
