Sands&Spices is Inspired by the Moroccan Dunes

’Sands&Spices’ – a range of Moroccan spices and condiments – was designed for the paper merchant, Spicers to launch their stock, ‘Bereber Sand Ultra’ an FSC certified premium recycled paper. Inspired by the Moroccan dunes, this stock reveals the warmth and texture of its natural and organic origins. Evoking the colours and scents of desert sands and the earthy, exotic richness of a Marrakesh bazaar, the design implements the concept of patterned tessellated tiles. The diecut key label shape, nested and repeated, like the tiles themselves – which also makes label production more economical. The key shape multiplies across the wide range of exotic spices and luscious condiments with each variant label having its own distinguishing geometric motif and colour palette.