There are more meal delivery services than I care to think about. Unfortunately, the market is so saturated I can’t tell who the category leader is. But instead of shying away from the meal delivery service space, Entrée has leaned in and turned to Saint Ubrain to create a branding and packaging system that positively differentiates the brand.

Entrée is a fine-dining meal delivery service that provides chef-crafted meals that leans into joy, community, and flavor. To explore those themes, Saint Urbain’s visual identity turned to classic elements that make up these meals: table settings.