Orange is vibrant. It’s hot, healthy, fruity and engaging. In nature, it’s the color of vivid sunsets, fire, vegetables, flowers, fish, and many citrus fruits. In our contemporary world, orange is the color of marmalade, Halloween, traffic cones, life rafts, Cheetos, and Halloween.This week we take a closer look at some of the latest branding and packaging designs colored orange.
Good People Brewing Co., the oldest brewery in Alabama, has now canned Bearded Lady, one of their most popular taproom brews that was for years available as a summer seasonal only. Bearded Lady is Good People’s take on the traditional wheat beer. As a light-bodied beer, and their smoothest to date, it appeals to craft beer connoisseurs and newcomers alike. The design, by Lewis Communications in Birmingham, is at once delicate and bold with a sense of humor that’s more smile-in-the-mind than knee-slapping.
