Ever wondered who makes that Coca-Cola can you’re drinking from or that ice-cold can of Heineken you’re pouring? Behind the scenes, Rexam, a leading global beverage can maker creates some of the world’s most iconic cans for much-loved brands. Rexam offers a range of cans in various sizes with different print finishes and closures. In a highly competitive market with new innovations launching regularly, Rexam approached Dragon Rouge because they felt that there was an opportunity to showcase their expertise in can making in a more creative and inspiring way.

From Rexam’s impressive spectrum of choice, Dragon Rouge was asked to focus on making the most of Rexam’s portfolio of inks and decorative coatings. This includes inks that are tactile, glow in the dark, change colour at different temperatures and even appear to sparkle.

Dragon Rouge understood that Rexam’s clients and their own sales team wanted the print and ink technologies to have a real ‘wow’ factor. Using their extensive knowledge of canned drinks consumers as a starting point, Dragon Rouge created a set of cans that beautifully highlight the stunning effects available to Rexam’s clients.