Rethinking The Cold Brew Packaging Experience With VOI Coffee

Published

October 25, 2022

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JUST DESIGN FX created the punchy packaging for VOI coffee. The cold brew bottles are flat and small, creating a whole new coffee-drinking experience. And in line with the refreshing bottle shape and size, the colors and typography are just as invigorating. Plus, the cutout details on the side of the label prove that no element was left unturned. Sometimes, all it takes is a few small tweaks to make a big impact, and this packaging design demonstrates it.

Editorial photograph

VOI Coffee’s complete branding was designed by JUST DESIGN FX, alongside its Cold Brew bottle packagings. VOI Coffee Co. is a coffee roastery and lifestyle brand that offers all-day dining with upto thirthy locations in Istanbul, Turkey. VOI Coffee’s food & beverage items are sold in-store and in B2C channels across the country.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover