Otherway’s packaging design for Graze seizes the brand’s evolution towards promoting healthier snacking habits. Collaboratively reimagining the brand’s strategy and innovation, Otherway’s approach infuses Graze’s packaging with a vibrant identity. The new bold and charismatic logo takes center stage, marked with subtle smiles and seed-like shapes, forming a consistent masthead across all packaging.

Complemented by the playful use of typefaces such as Bogue for headlines, Agrandir for body copy, and Lore for handwritten notes, the packaging exudes approachability and elevated quality. The revamped color palette, particularly the evolved ‘graze green,’ radiates positivity and vibrancy, harmonizing with the range’s diverse on-pack colors. Anchored by the “Little Snacking Wins” concept, the packaging design effortlessly combines entertainment and guidance, making better eating decisions accessible to all.