The pickle aisle of the supermarket, like most grocery store aisles, needs a makeover. There are a lot of pickle brands, but no packaging system feels fresh, modern, or wildly new. From afar, the pickle aisle looks like a sea of glass jars with chartreuse and blue lids. No brand really stands out, leaving all that pickled goodness melted together and creating a fermented cucumber packaging nightmare.

One recently launched brand is doing things differently, with a much-welcomed Gen Z-inspired twist.

Leah Marcus and Yasaman Bakhtiar, two friends who met in college and were bonded by their Persian, Egyptian, and Tunisian backgrounds, founded Good Girl Snacks to bring the bold flavors of their heritage to pickle-loving Gen Z snackers.