Reggie is a Copenhagen-based artisanal bakery that offers baked bread and cold brew. The brand recently turned to Carla Palette to create an identity and packaging system that represents the brand’s bold approach and wonderfully stands apart from the mass amounts of minimalist Scandinavian bakeries. The bright red hue paired with the striking typography systems quickly catches consumers’ attention, while the balanced minimalism allows the design to feel in-offensive in all its valor.

With the Scandinavian minimalist movement in full swing, It’s no secret that the trends within the Danish fine bread industry are stripping themselves back dramatically with the years to come, taking an overly minimalistic, ‘no frills’ approach to their brand identity.