Now that hardly anyone owns a record player, record jackets today must also serve as their own record players. Hence: audio firm, GGRP’s brilliant “cardboard record player” promotion.

Thank to Breno, who commented below, we now know that this particular record-playing cardboard package was actually developed in the late 1960s by GRN, The Global Recording Network, a Christian missionary organization. (More about their CardTalk: here)

Using this package for GGRP’s promo was apparently the idea of Geoff Dawson, associate director