The plant-based snack brand Upper is delivering a bite that will not only fuel you throughout the day, but the packaging will give you an instant pick-me-up. Each energy ball is tucked within a thematic color-coded pouch with design elements inspired by science fiction photography. Delightfully, the logo sits at the top of the bag and is thoughtfully tilted upwards. Also worth mentioning is the oversized images that show detailed examples of what you’ll find within. Upper’s packaging is both thoughtful and atmospheric through the attention to detail.

Upper is a Plant-Based Energy Balls brand. They are the perfect combination of healthy and decadent, full of energy-filled natural ingredients. They help you to reach your highest goal. A force that defies the laws of gravity and rises as our renewed motivation. We played with the concept of weightlessness to show the energetic power of the product. We took inspiration from science fiction photography to set the overall mood. The choice of typography and the composition of the information echo certain identities of national parks.