Sports nutrition packaging is often, to be honest, quite bland. LimitedEditonDesign, however, is flipping this niche on its head with Rawvelo’s new packaging system. The range of products each has its own visual assets but flawlessly fits together through a consistent positioning. The packaging system is refreshing, modern, and quickly sells the brand to consumers.
We partnered with Rawvelo to deliver a new Strategy & Positioning, Brand Identity, Art Direction and Packaging for the sports nutrition specialists. When a client comes to you with a great product, it makes it easier to pull out the core brand truths and reset the narrative to fit the founders original purpose. Great natural ingredients, with proper provenance. With a market motivated largely by feeling healthier and personal goals. Rawvelo’s offering is 100% organic and vegan, a game changer in a category largely dominated by sudo-science and lab made products.
