The vegan snack Raw Rev has been a part of the Better For You category for almost 20 years, and as the category has recently exploded, the brand needed new updated packaging. The updated design, created by Pearlfisher, focuses on a bright and joyful approach emphasizing that eating healthy can be positive and playful and give you all the energy you want. The warm color palette accentuates the delicious flavors, while the chunky and welcoming typeface adds to the lively aesthetic.

Launched in 2004, Raw Rev was one of the original BFY (Better for You) bars offering a vegan snack that was made with quality ingredients. Fueled by a raw attitude and bold ambitions, Raw Rev quickly became known for its surprisingly delicious flavor despite the low sugar content.