We all, unfortunately, know the perils of an afternoon slump. So to visually combat the inevitable sluggishness, Interact designed a packaging system for Nestlé’s Rallies bars that are bold, uncluttered, and immediately energizing. The pops of color and proactive type treatment add an instant pep to anyone’s day, especially if they’re feeling particularly lethargic.

Nestlé came to us with a challenge; develop a new-world snack in the refrigerated products category to compete with products like Perfect Bar. We needed a brand that was approachable enough for the mainstream consumer, but still felt like it was special enough to support that afternoon slump.