The latest brand to get an 80s-inspired refresh is the aptly named Radd Foods, makers of non-dairy cheese slices.

Recently, the startup partnered with investment and branding agency Bullish to revamp its brand identity in time for a retail distribution expansion after they were selected from applicants to Bullish’s inaugural “$24K for 2024,” a program that grants early-stage consumer companies discounted design and creative services to help them reach a business creative goal.