Should a company exist for profit or a purpose?

Ashley Phillips and Miro LaFlaga believe that purpose matters most, and too many companies go into business purely for the sake of business. Sure, with luck, planning, and hard work, the profit will follow, but the two creatives don’t design brands that focus primarily on dollar signs. Instead, their work hinges on how a company’s existence impacts lives, however small or large that may be.

Ashley (who also goes by Ash) and Miro started Six Cinquieme because they wanted more control over the projects they worked on. “When we met, we were both kind of in a weird state of mind where we were feeling a little lost and unsure where we wanted to take our careers,” Ash said. “A lot of the places we had worked sucked the joy and life out of everything we like doing. They sucked the creativity and passion out of us. So we thought about how we can do our thing and work on projects we care about.”