Purearth is a London based company making raw, organic, cold-pressed, detox juices, nut milks, tonics and bespoke cleanse and juice packs for daily nutrition. Launched two years ago, Pureearth have raised from a small, exclusively online cleanse programme provider to become one of the the most popular detox brands in London and the south of England.

With competition growing, the Purearth founders knew they needed to review their brand strategy and execution in order to strengthen their presence and distinction, take their story to a wider audience and deliver a brand that matched their ambitions. This is when Afterhours design came on board.

“The first step was developing a compelling brand idea that captured their point of difference. The next, a creative concept that had the power to transition all the brand’s touch points and comms channels. One with the cut-through and emotion to engage a new audience.