Purearth Cleanse will allow you to drink outside the box. This juice and detox brand from London needed a clear strategy for their online juice packages, so they turned to Afterhours for branding and packaging.

“As a key part of the brand’s offer, the cleanse programmes are built around the individual subscriber, creating a bespoke collection of juices, tonics, mylks and shots according to the individual’s requirements. The programme guides the client through their detox by indicating which drink is to be consumed at which time throughout the course.”

“Our job was to create a set of custom tags which brought to life each drink’s role and moment in the client’s repertoire. The tag and its loving messages to its recipient forms the central branding concept, but focuses in this instance specifically on the time of day for each drink.”