KISS NEW YORK Celebrates Their Funky Cassette Tape Theme

Published

February 25, 2021

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KISS NEW YORK is a South Korea-based nail kit brand. The company reached out to Heaz to develop the unique brand design and packaging details for an exclusive promotional at-home, gel nail application set typically given to influencers, as well as used for special events.

The clear, acrylic box was created with a cassette tape and box in mind. Since vintage is always in style, KISS NEW YORK wanted to appeal to their younger audience by boldly implementing music cassettes into their design. The three, bright, contrasting colors correspond to each respective set of nail colors and art.

Alianne Valladares-Prieto

A lover of live music, yoga, and photographing her dachshund from any and all angles, Alianne is a jack of all trades when it comes to getting creative. So whether she is painting an elaborate canvas or designing a mood board for her next event, she puts a little of herself in everything she does. She owns more candles than she’ll ever burn through and wishes more than anything she could speak every language. Having studied English Literature and Creative Writing, she is prepared to continue procrastinating the publishing of her first book for at least another two years. In the meantime, she is a writer by day, and an event coordinator by night.