PROCEANIS did it before it was cool! Hyaluronic acid is sweeping through the world of health and beauty, mostly with regards to skincare. Before chemical exfoliants began to gain popularity among the masses, however, PROCEANIS had long provided a hyaluronic acid-infused drink that helps with water retention, hydration, and moisturizing from the inside out.

In order to maintain brand awareness and set themselves apart as the original brand, PROCEANIS reached out to Marius Fahrner Design to develop a new look and identity. The team incorporated a number of contrasting elements, which serve to represent the duality of science and nature. Bringing texture to the boxes, for example, with embossed logos, contributes to this parallel by showcasing the rough side of nature. With that, the typography and bottle label’s designs are sleek and elegant which allude to nature’s delicacy and beauty.