The Lemur Inspires Praline-Toi’s Playful Packaging Design

Published

April 6, 2023

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Designed by BangBang, Praline-Toi’s packaging system takes inspiration from the founder’s Madagascar origins. With that came the inspiration from a lemur, a playful, curious, nut-loving animal, ideal for a brand that encapsulates it all. The vibrant energy of the yellow label paired with the poppy red creates an immediate introduction to the brand’s personality, while the lemur’s tail drives the playfulness home.

Praline-Toi is a brand of fine products developed from carefully selected ingredients created in 2022 by its founder from Madagascar. Selecting grand cru chocolate from this country was the obvious choice for the development of this very first crunchy hazelnut spread.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover